2020 Spring X National Gallery
Spring, in the Hope, Love and Air
IP Recommend & Management
Launched in March 2020, the KFC Spring “New Life” featured special bucket echoing the special season. On the bucket, the two spring-themed paintings by Van Gogh from National Gallery, infused the beauty and vitality with the limited products. The inspiration and creativity contained successfully struck a responsive chord with consumers, winning both attraction and praise.