Before the Christmas of 2020, Silom joined hands with KFC for off-line product packaging design and on-line social communication. Taking Christmas paradise as the theme, we integrated Minions IP with the bucket design. As for KFC’s new cake product, we fueled the romantic limited packaging with elements from the Christmas tree. For the Minion toys, we designed limited materials with Christmas Carnival as the central theme. In terms of the on-line social communication, we designed and offered interesting and creative contents and services to make them more attractive. The entire joint venture, both off-line and on-line, featured Silom’s creativity and evoked overwhelming response, bringing surprises for both our clients and engaging consumers.